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Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce and a third party Jordan Sports Co., Ltd. (Case about administrative dispute over trademark)
迈克尔·杰弗里·乔丹与国家工商行政管理总局商标评审委员会、第三人乔丹体育股份有限公司商标争议行政纠纷案
【法宝引证码】

Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce and a third party Jordan Sports Co., Ltd. (Case about administrative dispute over trademark)
迈克尔·杰弗里·乔丹与国家工商行政管理总局商标评审委员会、第三人乔丹体育股份有限公司商标争议行政纠纷案
Michael Jeffrey Jordan v. Trademark Review and Adjudication Board of the State Administration for Industry and Commerce and a third party Qiaodan Sports Co., Ltd. (Case about administrative dispute over trademark)@# 迈克尔·杰弗里·乔丹与国家工商行政管理总局商标评审委员会、第三人乔丹体育股份有限公司商标争议行政纠纷案@#
[Judgment Abstract]@# 【裁判摘要】@#
The “portrait” protected in the right of portrait should be identifiable. It should include the subject of right that makes the public identify such portrait, namely, the individual characteristics of a specific natural person, so that it can be specifically referred to the corresponding subject of right.@# 肖像权所保护的“肖像”应当具有可识别性,其中应当包含足以使社会公众识别其所对应的权利主体,即特定自然人的个人特征,从而能够明确指代其所对应的权利主体。@#
If the logo in the claim for the protection of the right of portrait is not identifiable and it fails to refer to a specific natural person, it is difficult to form legal protection on the logo and assign the logo to the personal dignity or personality interest of a specific natural person. @# 如果请求肖像权保护的标识不具有可识别性,不能明确指代特定自然人,则难以在该标识上形成依法应予保护,且归属于特定自然人的人格尊严或人格利益。@#
If the logo in a party's claim for the protection of the right of portrait does not have identifiable facial features, the party should produce sufficient evidence to prove that the logo has individual characteristics that are sufficient to refer to a natural person, it is identifiable and can make the public realize that the logo can specifically refer to the natural person.@# 如果当事人主张肖像权保护的标识并不具有足以识别的面部特征,则应当提供充分的证据,证明该标识包含了其他足以反映其所对应的自然人的个人特征,具有可识别性,使得社会公众能够认识到该标识能够明确指代该自然人。@#
Supreme People's Court of the People's Republic of China@# 中华人民共和国最高人民法院@#
Administrative Ruling@# 行政裁定书@#
(No. 332 [2015], Intellectual Property, Administrative Division, SPC)@# (2015)知行字第332号@#
Retrial applicant (plaintiff in first instance and appellant in second instance): Michael Jeffrey Jordan, male, born on February 17, 1963, American nationality, domiciled in the United States of America.@# 再审申请人(一审原告、二审上诉人):迈克尔·杰弗里·乔丹(MichaelJeffreyJordan)。@#
...... 委托诉讼代理人:田甜,上海市方达(北京)律师事务所律师。@#
 委托诉讼代理人:祁放,上海市方达(北京)律师事务所律师。@#
 被申请人(一审被告、二审被上诉人):国家工商行政管理总局商标评审委员会。@#
 法定代表人:赵刚,该委员会主任。@#
 委托诉讼代理人:杨少文,该委员会审查员。@#
 委托诉讼代理人:吴彤,该委员会审查员。@#
 一审第三人:乔丹体育股份有限公司。@#
 法定代表人:丁国雄,该公司董事长。@#
 委托诉讼代理人:马东晓,北京市中伦律师事务所律师。@#
 委托诉讼代理人:韦之,北京市中伦律师事务所律师。@#
 再审申请人迈克尔·杰弗里·乔丹因与被申请人国家工商行政管理总局商标评审委员会(简称商标评审委员会)、一审第三人乔丹体育股份有限公司(简称乔丹公司)商标争议行政纠纷一案,不服北京市高级人民法院(2015)高行(知)终字第965号行政判决,向本院申请再审。本院依法组成合议庭对本案进行了审查,现已审查终结。@#
 迈克尔·杰弗里·乔丹申请再审称,(一)《中华人民共和国民法通则》(简称民法通则)第一百条对肖像权有明确规定,故肖像权可以构成2001年修正的《中华人民共和国商标法》(简称商标法)第三十一条规定的“在先权利”。(二)乔丹公司第6020570号“”图形商标(简称涉案商标)的注册损害了再审申请人的在先肖像权,不符合商标法第三十一条的规定。1.《美国职篮画刊(中文国际版)》中刊登了再审申请人的运动形象照片,该运动形象获得了广泛的传播和关注,再审申请人对其享有肖像权。2.涉案商标标识“”使用了再审申请人的运动形象,容易导致相关公众联想到再审申请人并产生误认,侵犯了再审申请人的肖像权。3.再审申请人提供了《MichaelJordan(迈克尔·乔丹)与乔丹体育商标认知调查报告(上海)》(简称调查报告1),以及《MichaelJordan(迈克尔·乔丹)与乔丹体育商标认知调查报告(全国)》(简称调查报告2),两份调查报告足以证明带有标识“”的商品容易使相关公众误以为乔丹公司与再审申请人之间存在代言、授权、许可、合作等特定关系,容易导致相关公众对商品来源产生混淆误认。可以证明在社会公众的认知中,标识“”已经与再审申请人建立了对应关系,而且这一对应关系明显强于该标识与乔丹公司之间的对应关系。4.肖像权保护不应以再审申请人对其运动形象的主动使用为前提。5.标识“”是否体现再审申请人的面部特征,并不是认定侵犯肖像权的必要条件。(三)一、二审判决对乔丹公司恶意注册涉案商标的事实未予认定错误。请求本院:1.撤销商标评审委员会作出的商评字〔2014〕第52052号《关于第6020570号图形商标争议裁定书》(简称被诉裁定);2.撤销本案一、二审判决。@#
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