| GPHL V. JDB COMPANY ET AL. | | 广药集团与加多宝公司等擅自使用知名商品特有包装装潢纠纷案 |
| ——Ownership of “special packaging and decoration” of well- known products | | ——知名商品特有包装装潢权益归属的确定 |
| [Key points] | | 【裁判要旨】 |
| The relationship between “well-known products” and “special packaging and decoration”, as defined under article 5(2) of the Law of the People's Republic of China against Unfair Competition (hereinafter the “Anti-Unfair Competition Law”), is mutually interdependent and inseparable; only those products that are distinguished using special packaging or decoration can be regulated under the Anti-Unfair Competition Law. Packaging and decoration that features abstract names or branding that has no definitive association with the product and which fails to suggest the ways in which the product might be used in practice cannot be assessed under article 5(2). | | 《中华人民共和国反不正当竞争法》第五条第（二）项规定的“知名商品”和“特有包装装潢”之间具有互为表里、不可割裂的关系，只有使用了特有包装装潢的商品，才能够成为反不正当竞争法调整的对象。抽象的商品名称或无确定内涵的商品概念，脱离于包装装潢所依附的具体商品，缺乏可供评价的实际使用行为，不具有依据《中华人民共和国反不正当竞争法》第五条第（二）项规定进行评价的意义。 |
| In determining the ownership of rights to and interests in special packaging and decora- tion, the courts shall both encourage honest trading based on the principle of good faith and respect the value of consumers' awareness of the source of the commodity, based on the objectively distinctive features of packaging and decoration as such. | | 在确定特有包装装潢的权益归属时，既要在遵循诚实信用原则的前提下鼓励诚实劳动，也应当尊重消费者基于包装装潢本身具有的显著特征而客观形成的对商品来源指向关系的认知。 |
| [Number] | | 【案号】 |
| (2015) MSZZ No. 2 & (2015) MSZZ No. 3, SPC | | 最高人民法院（2015）民三终字第2号、（2015）民三终字第3号 |
| [Cause of action] | | 【案由】 |
| Disputes over the unauthorized use of special packaging and decoration of a well-known product | | 擅自使用知名商品特有包装装潢纠纷 |
| [Collegial panel members] | | 【合议庭成员】 |
| Song Xiaoming | Xia Junli | Zhou Xiang | Qian Xiaohong | Tong Shu | | 宋晓明|夏君丽|周翔|钱小红|佟姝 |
| [Keywords] | | 【关键词】 |
| ownership of rights and interests, special packaging and decoration, unfair competition, well-known product | | 不正当竞争，知名商品，特有包装装潢，权益归属 |
| [Relevant legal provisions] | | 【相关法条】 |
| Law of the People's Republic of China against Unfair Competition (as published in 1993), article 5(2) | | 《中华人民共和国反不正当竞争法》第五条第（二）项 |
| [Basic facts] | | 【基本案情】 |
| On July 6, 2012, Guangzhou Pharmaceutical Holdings Limited (hereinafter “GPHL”) and Guangdong Jiaduobao Beverage and Food Co., Ltd. (hereinafter “JDB Company”) respectively instituted legal proceedings in a court on the same day, each asserting its rights and interests of the special packaging and decoration of a well-known product, “Red-Canned Wanglaoji Herbal Tea”, and alleging on this basis that the packaging and decoration of the red-canned herbal tea produced and sold by the other party constituted infringement. | | 2012年7月6日，广州医药集团有限公司广药集团（以下简称广药集团）与广东加多宝饮料食品有限公司（以下简称加多宝公司）于同日分别向法院提起诉讼，均主张享有“红罐王老吉凉茶”知名商品特有包装装潢的权益，并据此诉指对方生产销售的红罐凉茶商品的包装装潢构成侵权。 |
Specifically, GPHL, as holder of the registered trademark “Wanglaoji”, asserted that since “Wanglaoji” is an inseparable part of the packaging and decoration, and distinctively indicates the source of the commodity, consumers would take it for granted that the product “Red-Canned Wanglaoji Herbal Tea” originated from the holder of the “Wanglaoji” trademark, and that recipe and taste would not affect the consumers' identification and judgment of the commodity. JDB Company, as the former actual supplier of “Red-Canned Wanglaoji Herbal Tea”, asserted that the rights and interests in the packaging and decoration and the ownership of the rights in the “Wanglaoji” trademark were independent from, and did not affect, each other. What consumers love is JDB Company's “Red-Canned Wanglaoji Herbal Tea”, produced using a particular recipe, and packaged and decorated in a way that is both used by JDB Company and closely associated with the commodity; hence, JDB Company asserted its ownership of the rights and interests relating to the packaging and decoration.
．．．．．． | | 具体而言，作为“王老吉”注册商标的权利人，广药集团认为，因“王老吉”商标是包装装潢不可分割的组成部分，并发挥了指示商品来源的显著识别作用，消费者当然会认为红罐王老吉凉茶来源于“王老吉”商标的权利人，而配方、口味并不会影响消费者对商品的识别和判断。作为红罐王老吉凉茶曾经的实际经营者，加多宝公司认为，包装装潢权益与“王老吉”商标权的归属问题各自独立，互不影响。消费者喜爱的是由加多宝公司生产并选用特定配方的红罐王老吉凉茶，本案包装装潢由加多宝公司使用并与前述商品紧密结合，包装装潢的相关权益应归属于加多宝公司。
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