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No. 4 of Four Model Cases regarding the Protection of Heroic Figures' Personality Rights and Interests including the "Five Heroes of Langya Mountain" Published by the Supreme People's Court: Qiu Shaohua v. Sun Jie and JDB (China) Beverage Co., Ltd. (Case about disputes over general personality rights)
最高人民法院公布四起“狼牙山五壮士”等保护英雄人物人格权益典型案例之四:邱少华诉孙杰、加多宝(中国)饮料有限公司一般人格权纠纷案
【法宝引证码】

No. 4 of Four Model Cases regarding the Protection of Heroic Figures' Personality Rights and Interests including the "Five Heroes of Langya Mountain" Published by the Supreme People's Court: Qiu Shaohua v. Sun Jie and JDB (China) Beverage Co., Ltd. (Case about disputes over general personality rights)
(Case about disputes over general personality rights)
最高人民法院公布四起“狼牙山五壮士”等保护英雄人物人格权益典型案例之四:邱少华诉孙杰、加多宝(中国)饮料有限公司一般人格权纠纷案
No. 4 of Four Model Cases regarding the Protection of Heroic Figures' Personality Rights and Interests including the "Five Heroes of Langya Mountain" Published by the Supreme People's Court: Qiu Shaohua v. Sun Jie and JDB (China) Beverage Co., Ltd. (Case about disputes over general personality rights) 最高人民法院公布四起“狼牙山五壮士”等保护英雄人物人格权益典型案例之四:邱少华诉孙杰、加多宝(中国)饮料有限公司一般人格权纠纷案
1. Basic Facts (一)基本案情
On May 22, 2013, through his Sina MicroBlog user name “Exercise Book,” defendant Sun Jie published an article that “Since Qiu Shaoyun lay in the pyre motionlessly, diners refused to pay the bill for one-side baked barbeque and they all said that baked Lai Ning would taste better.” As a well-known Sina MicroBloger, Sun Jie had over 6,030,000 “fans” at that time. Shortly after it was published, the article was immediately forwarded for 662 times, given thumbs up for 78 times, and commented for 884 times. In the early morning on May 23, 2013, this MicroBlog article was deleted. 2013年5月22日,被告孙杰在新浪微博通过用户名为“作业本”的账号发文称:“由于邱少云趴在火堆里一动不动最终食客们拒绝为半面熟买单,他们纷纷表示还是赖宁的烤肉较好”。作为新浪微博知名博主,孙杰当时已有603万余个“粉丝”。该文发布后不久就被转发即达662次,点赞78次,评论884次。2013年5月23日凌晨,该篇微博博文被删除。
...... 2015年4月,加多宝(中国)饮料有限公司(以下简称加多宝公司)在其举办的“加多宝凉茶2014年再次销量夺金”的“多谢”活动中,通过“加多宝活动”微博发布了近300条“多谢”海报,感谢对象包括新闻媒体、合作伙伴、消费者及部分知名人士。被告孙杰作为新浪微博知名博主也是加多宝公司感谢对象之一。加多宝公司于2015年4月16日以该公司新浪微博账号“加多宝活动”发博文称:“多谢@作业本,恭喜你与烧烤齐名。作为凉茶,我们力挺你成为烧烤摊CEO,开店十万罐,说到做到^_^#多谢行动#”,并配了一张与文字内容一致的图片。孙杰用“作业本”账号于2015年4月16日转发并公开回应:“多谢你这十万罐,我一定会开烧烤店,只是没定哪天,反正在此留言者,进店就是免费喝!!!”。该互动微博在短时间内被大量转发并受到广大网友的批评,在网络上引起了较大反响。
 烈士邱少云之弟邱少华以孙杰的前述博文对邱少云烈士进行侮辱、丑化,加多宝公司以违背社会公德的方式贬损烈士形象,用于市场营销的低俗行为,在社会上造成了极其恶劣的影响为由,起诉至北京市大兴区人民法院,请求判令二被告立即停止侵害、消除影响、赔礼道歉,赔偿精神损失费1元。
 (二)裁判结果
 ......

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