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Guiding Case No. 29: Tianjin China Youth Travel Service v. Tianjin National Youth International Travel Service (case of dispute over unauthorized use of another's enterprise name)

Tianjin China Youth Travel Service v. Tianjin National Youth International Travel Service



(Dispute over use of other enterprise's name without authorization)         @# (最高人民法院审判委员会讨论通过 2014年6月26日发布)

(Issued on June 26, 2014 as adopted by the Judicial Committee of the Supreme People's Court after deliberation)         @# 指导案例29号@#
Guiding Case No. 29@# 关键词@#
Keywords: @# 民事 不正当竞争 擅用他人企业名称@#
civil; unfair competition; use of other enterprise's name without authorization         @# 裁判要点@#
Key Points of Judgment         @# 1.对于企业长期、广泛对外使用,具有一定市场知名度、为相关公众所知悉,已实际具有商号作用的企业名称简称,可以视为企业名称予以保护。@#
1. The abbreviation of an enterprise's name that is widely used by the enterprise to outsiders for a long term, enjoys certain market popularity, is known to the relevant public, and has actually played the role of trade name may be deemed as an enterprise name to be protected.    @# 2.擅自将他人已实际具有商号作用的企业名称简称作为商业活动中互联网竞价排名关键词,使相关公众产生混淆误认的,属于不正当竞争行为。@#
2. The use of the abbreviation of an enterprise name of others that actually plays the role of trade name as the keyword in the Internet bidding rank in commercial activities without authorization, which causes the relevant public confusion and misunderstanding, is an act of unfair competition.         @# 相关法条@#
Relevant Legal Provisions         @# 1.《中华人民共和国民法通则》第一百二十条@#
1. Article 120 of the General Principles of the Civil Law of the People's Republic of China         @# 2.《中华人民共和国反不正当竞争法》第五条@#
...... 基本案情@#
 2010年底,天津青旅发现通过Google搜索引擎分别搜索“天津中国青年旅行社”或“天津青旅”,在搜索结果的第一名并标注赞助商链接的位置,分别显示“天津中国青年旅行社网上营业厅 www.lechuyou.com天津国青网上在线营业厅,是您理想选择,出行提供优质、贴心、舒心的服务”或“天津青旅网上营业厅 www.lechuyou.com天津国青网上在线营业厅,是您理想选择,出行提供优质、贴心、舒心的服务”,点击链接后进入网页是标称天津国青国际旅行社乐出游网的网站,网页顶端出现“天津国青国际旅行社-青年旅行社青旅/天津国旅”等字样,网页内容为天津国青旅游业务信息及报价,标称网站版权所有:乐出游网-天津国青,并标明了天津国青的联系电话和经营地址。同时,天津青旅通过百度搜索引擎搜索“天津青旅”,在搜索结果的第一名并标注推广链接的位置,显示“欢迎光临天津青旅重合同守信誉单位,汇集国内出境经典旅游线路,100%出团,天津青旅400-611-5253 022.ctsgz.cn”,点击链接后进入网页仍然是上述标称天津国青乐出游网的网站。@#

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