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Yan Li v. Nongfu Spring Co., Ltd. (case of dispute over false publicity)
(case of dispute over false publicity)
河南南阳中院判决燕丽诉农夫山泉公司等虚假宣传案
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[Key Terms]
advertising ; absolute wording ; false publicity
[核心术语]
广告;绝对化用语;虚假宣传
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[Disputed Issues]
1. Where the producer uses the advertising slogan of “supreme tea drink” on its product, does such slogan constitute false publicity?
[争议焦点]
1.生产者在其生产的茶饮料上使用“上品饮茶极品饮花”的广告语，是否构成虚假宣传？
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[Case Summary]
False publicity refers to the situation where the operator sends false information about its products or services which is not in conformity with the fact through advertising or other means in commercial activities which misleads clients or consumers. Article 3 of the Advertising Law of the People's Republic of China provides that the contents of an advertisement shall be true lawful and conforming to the requirements in the building of a socialist spiritual civilization. Article 4 provides that an advertisement shall neither contain false content nor deceive or mislead consumers. In addition...
[案例要旨]
虚假宣传是指在商业活动中经营者利用广告或其他方法对商品或者服务做出与实际内容不相符的虚假信息导致客户或消费者误解的行为。《中华人民共和国广告法》第三条规定：“广告应当真实合法符合社会主义精神文明建设的要求”。第四条规定：“广告不得含有虚假的内容不得欺骗和误导消费者”。同时...
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full-text omitted
| | 河南南阳中院判决燕丽诉农夫山泉公司等虚假宣传案 |
| | ——产品理念性广告用语不构成虚假宣传 |
| | 裁判要旨 |
| | 我国相关法律仅对产品本身的宣传有法律界定，但对产品理念性宣传却没有统一规范，健康理念性宣传用语也不构成虚假宣传。 |
| | 案情 |
| | 2012年8月6日，河南省南阳市的燕丽女士在南阳市禄康源百货有限公司（以下简称禄康源公司）购买了由农夫山泉股份有限公司（以下简称农夫山泉公司）生产的“东方树叶”茉莉花茶原味茶饮料8瓶，货款共计28元。该产品外包装上标注有“上品饮茶 极品饮花”一词，作为产品宣传用语。燕丽和朋友饮用后，未见任何明显效果，认为“东方树叶”茉莉花茶所宣称的“上品饮茶 极品饮花”是农夫山泉的虚假宣传，给自己的消费造成了误导，从而导致自己购买了该产品，造成损失。燕丽遂向南阳市宛城区人民法院提起诉讼，请求法院判令二被告停止虚假宣传，向消费者公开赔礼道歉；判令被告禄康源公司退还货款28元；判令被告农夫山泉公司赔偿原告28元；诉讼费用由二被告承担。 |
| | 裁判 |
| | 宛城法院经审理认为，原告购买被告方生产经营的“东方树叶”茉莉花茶原味茶饮料8瓶，属正常的商品买卖合同行为。原告没有证据证明二被告生产、销售的“东方树叶”茉莉花茶原味茶饮料有产品质量问题和保管、销售的过错，其要求退回货款和赔偿损失无事实和法律依据，该项请求不予支持。所谓“上品饮茶 极品饮花”是人类对于健康生活的主观追求和向往，该词句没有绝对性、特定性、唯一性、排他性，不属于有关法律所禁止的绝对化用语，被告方在产品包装上使用该词句并无不当，不构成引人误解的虚假宣传。原告和朋友已经饮用、消费该产品，没有任何客观的违法后果，原告的赔偿请求也没有事实及法律依据，法院不予支持。 |
| | ．．．．．． |
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